The 27 -year-old singer was one of the beautiful, well-drilled entertainers who construct K-pop so thrilling and who are often treated miserably by their management companies
The death of Kim Jong-hyun of South Korean boyband Shinee marks, if not definitely the end, then a crushing blow to one of the country’s most enduring pop outfits. With their earnest, keeningly romantic songs, paired with immaculate choreography, Shinee marked the apotheosis of their country’s boyband craft.
While in the west there have only been a handful of successful boybands in recent years, in Korea and Japan– where Shinee also had a huge following, leading to a string of Japanese-language albums- the appetite for ultra-emotional ballads and energetic dance tracks, performed by impossibly beautiful and well-drilled young men, is apparently insatiable.
K-pop fandom is obsessive, and fans openly rank their favourite members; bands are sometimes created as the result of reality Tv competitions, an example being new eight-piece IN2IT, freshly minted from a 27 -strong boyband called Boys2 4 being whittled down. Shinee are part of a generation who have had this fandom weaponised by social media- the most tweeted-about celebrities on Twitter worldwide in 2017 were not Taylor Swift, Kim Kardashian or Justin Bieber, but Korean boyband BTS.
To western eyes, some of Shinee’s aesthetics may seem corny. Anglophone boybands from the Simon Cowell stable, such as One Direction and now Rak-Su and Pretty Much, are less given to synchronised dance moves and more to impetuous boisterousness. Not so Shinee, whose smooth, nimble-shouldered take on hip-hop dance is reminiscent of 1990 s US giants such as Backstreet Boys and N’Sync. Their sungs, meanwhile, cleave to pretty safe boyband production staples: predominantly sunlight, fluffy disco-funk tracks, with occasional forays into gnarly pop-rock and gauzy alt-R& B.
But even if their choreography and songcraft has precedent, their way sense is absolutely contemporary. Often shaped by designer Ha Sang Beg, sharp-edged dance tracks are met with even sharper tailor, while more relaxed sungs prompt gloriously clashing streetwear.
The band formed in 2008, manufactured by Korean music industry behemoth SM Entertainment, the company behind successes such as daughter band Girls Generation, solo vocalists Kangta and BoA, and, of course, numerous other boybands: TVXQ !, Super Junior, HOT and more.
Even accounting for a recent violate, as member Taemin released a solo record, Shinee are a rare lawsuit of a band reaching a decade in the business; K- and J-pop can have a ruthless, disposable feel. The directors of Japanese girls band AKB4 8- whose members number up to 130 and are voted in and out by the public- were criticised in 2013 after one member, Minami Minegishi, filmed herself shaving her head in penance for spending a night with her boyfriend, breaking a no-dating regulation for the group’s members.